One video. 4.6M views.

Make matcha approachable and entertaining for a wide audience, and put Open Luna Matcha in front of people who had never heard of the brand.

We wrote a humor-led script around a common matcha opinion, filmed and edited it for a fast first second, and published it as a Reel. Months later, we reposted it.

The original reached 4M views. The repost reached 4.6M more, with 248K likes, 57K shares and 8.2K saves.

The same idea worked twice, months apart.